Weekly retail sales review (Red book)

Weekly retail sales review includes research data on retail sales volumes of the US big trade outlets. This review is traditionally prepared by the American company Redbook Research – leading statistics edition of the USA in the retail field.

Redbook represents detailed and independent research of all retail aspects: from familiar consumer expenditure to retail trade and sales tendencies in the stores. Information published in Redbook provides readers with a clear and full picture of retail.

Nevertheless, this fundamental indicator has a minor effect on the market. It is related with a wide dispersion of digit values in the paper as well as with limited range of included retail facilities. Redbook just introduces extra information about consumer expenditure, which in its turn play key role in GDP.